I had the privilege of doing a branding shoot recently for The Beauty Company in Manteno, Illinois. These ladies do amazing hair cut, color, and styling work, and I love their company’s commitment to helping every woman that walks in their doors find their confident, beautiful best. Tiffany, Tara, and Rachel love what they do, and that comes through in the care they show and the gorgeous results of every appointment! I’m excited to shout them out here and recommend them to anyone looking for a truly special salon. I am also thrilled that they decided to take their business goals to the next level with this important step – building their brand!
Business branding is crucial to reaching and connecting with potential customers. It goes way beyond a logo design or slogan, and communicates a message, mood, or feeling about your company’s vision and who you are.
Images and visuals are the heart of your business branding, since they are so effective in catching attention, drawing the eye, and creating a feeling. A branding photography shoot can give you a huge boost by providing a collection of professional images to showcase your work and help future clients get to know you. These pictures can be used on your website, in marketing materials, and across social media platforms for a consistent look and to build familiarity.
If you are a business owner who is looking to expand your reach, build your brand, or tackle a rebrand, visit my personal branding page to learn more. I’m always happy to answer questions, and I’d love to help you show the world who you are and what you do!